22 October 2015
We had a talk from Paulo. Head of social media for Cool FM. he talked us through what it takes to be social savvy. He showed us the reach the radio has in terms of listeners and amount of people reached. For such a small country they are the largest and most successful in the UK and Ireland. In comparison to London who has 9 million whilst Northern Ireland has 1.5 million. A dog he posted reached 250 million people worldwide that are just incredible.